About this project
BMW is constantly innovating. New cars with fancy designs are released to the market. But the website wasn’t innovated in years.
To understand who the target audience for the BMW website is, I went on Twitter and searched for people who were tweeting about BMW. After finding the people, I categorized their profiles and estimated their MBTI character style.
Based on the twitter categorizations, MBTI profile estimations and a target audience segmentation from an external resource, I made job stories to define the goals of the new website.